Internet Plumbing
Mechanics and use by advertisers/Marketeers
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DATE :  November 19th, 2009  ABSTRACT: The web is about free services, but who pays for “free” services? The most common way to monetize Internet use is by advertising and marketing. What is the underlying plumbing infrastructure that enables the new internet advertising? What revolution in the advertising world enables tracking, segmenting audiences, measurement and reporting? Privacy? These topics and and an overview on search Vs banners, Google Vs facebook, YouTube Vs Hulu will be discussed as part of Q&A about related subjects.
VENUE :  Nixon Peabody (Page Mill Rd)
7:00 - 7:30pm Networking
7:30 - 8:30pm Presentation and Q&A
Ilan Zorman
8:30 - 9:00pm Networking
Ilan Zorman, Founder of AdYouNet has more than 20 years of expertise in mobile technologies, technologies for digital advertising and web direct marketing. A serial entrepreneur, Ilan is a founder or on the founding teams of numerous companies including Nexus Telecom (Metro-Location services, NASDAQ), Wireless OnLine (smart antennas), AppStream (now Symantec), ComMagine (UMA – Cellular/WiFi) and AdYouNet (Internet advertising and DR). Ilan is a board member of the non-profit WCA ( and a chairman of the mobileSIG. At present, Ilan is the founder and CEO of a new venture developing a SaaS platform for Mobile interactive web engagement services for advertising agencies.
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