Consumer Health:
Empowering Individuals to Choose, Manage & Control Their Health

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DATE :  May 10, 2011   ABSTRACT : 
The combination of escalating costs and the perplexing complexity of our health care system can pose dilemmas to your ability to take charge of your health. But with these problems come opportunities. A new industry is emerging which intends to support those individuals in making the right choices and in managing and controlling their health environment. Come get educated about this promising industry for both your personal and professional benefit.
VENUE :  KPMG - 500 E. Middlefield Rd. Mountain View, CA  
5:00 - 6:00pm
Buffet Dinner, Networking & Exhibition
6:00 - 7:15pm
Company Presentations
7:15 - 7:30pm
7:30 - 8:15pm
Panel Discussion
8:15 - 8:30pm
Networking with Panelists & Companies

Matt Mealiffe, M.D. Founder & CEO, Evinome, LLC

Dr. Matt Mealiffe is a Stanford and Yale educated physician with dual board certification in Internal Medicine and Clinical Genetics. After receiving his M.D. from the Yale University School of Medicine, he trained in Internal Medicine and Clinical Genetics at the University of Washington, where he was subsequently a junior faculty member for four years. During that time, he saw patients in the adult genetics/cancer genetics clinic at the University of Washington Medical Center, conducted cancer genetics research funded by a Doris Duke Charitable Foundation Clinical Scientist Development Award, and taught principles of genomic medicine and clinical cancer genetics to more than 1000 health care professionals, including medical students, physician assistant students, medical residents, clinical genetics fellows, hematology-oncology fellows, and community physicians. He strongly believes that – although genomic medicine and personalized healthcare have recently been overhyped – we are headed towards a future in which healthcare will be more personalized and that physicians and consumers need better tools to facilitate this.


Adam Bosworth, Founder, President & CEO, KEAS

Adam Bosworth is a technology leader and innovator who was instrumental in building numerous technology products, including Google Health, Microsoft Access, Microsoft Internet Explorer, and BEA WebLogic Integration and Workshop. After facing serious family challenges with the health care system, Adam decided to transition from 25 years of building databases and software to apply this knowledge and pursue his passion for helping people become healthy and well. He founded Keas in 2008 to bring together the latest technology, medical information, and wellness programs to inspire, motivate, and reward consumers to better manage their own health care and live healthier lives.Prior to starting Keas, Adam was vice president of engineering at Google, Inc., and was instrumental in the development of Google Calendar and Spreadsheets. He then headed Google Health, a personal health information centralization service.

George D. Lundberg, M.D. Editor, MedPage Today

A 1995 "pioneer" of the medical internet, Dr. Lundberg was born in Florida, grew up in lower Alabama and holds earned and honorary degrees from North Park College, Baylor University, the University of Alabama (Birmingham and Tuscaloosa), the State University of New York, Syracuse, Thomas Jefferson University and the Medical College of Ohio. He served 11 years in the US Army during the Vietnam War Era. Dr. Lundberg was Professor of Pathology and ran the labs at the Los Angeles County/USC Medical Center for 10 years, and was Professor and Chair of Pathology at UC Davis for 5 years.. Dr. Lundberg has worked in tropical medicine and forensic medicine in multiple countries. He is past President of the American Society for Clinical Pathology. From 1982 to 1999, Dr. Lundberg was Editor in Chief at the AMA, with editorial responsibility for its 39 medical journals, American Medical News, and various television and internet products, and the Editor of JAMA. In 1999 Dr. Lundberg became Editor in Chief of Medscape, and the founding Editor in Chief of both Medscape General Medicine and CBS He served as the Editor in Chief of The Medscape Journal of Medicine, the original open access general medical journal, and beginning in 2006, Editor in Chief of eMedicine from WebMD, the original open access comprehensive medical textbook. A frequent lecturer and webcasting guest and host, and a member of the Institute of Medicine, Dr. Lundberg was a Professor at Harvard from 1993 to 2008. Dr Lundberg is now Editor in Chief, Cancer Commons; Editor at Large, MedPage Today, a Consulting Professor at Stanford and is President and Board Chair of The Lundberg Institute. In 2000, the Industry Standard dubbed Dr. Lundberg "Online Health Care's Medicine Man".

Aza Raskin Co-founder, Massive Health

Called an interface guru by publications like Wired and Fast Company, Aza is the co-founder of Massive Health, and was until recently Creative Lead for Firefox. Previously, he was a founding member of Mozilla Labs. Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally. Aza has founded and sold two companies, including, a minimalist music search engine that had over a million song plays in its first week. He also creates modular cardboard furniture called Bloxes. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics.

Bijan Salehizadeh, M.D. Partner, Highland Capital

Based in Highland's Menlo Park office, Bijan focuses on investments in medical device, healthcare services and healthcare information technology companies. Bijan represents Highland on the board of BÂRRX Medical, Hyperion Therapeutics, OpGen and Predictive Biosciences. Prior to joining Highland, Bijan spent several years in marketing and strategic planning at Medtronic Vascular, where he held a variety of management roles HealthCentral, a venture-backed healthcare information technology and commerce start-up that went public. During his medical training, Bijan conducted research in minimally invasive heart valves and left ventricular assist devices, and his work was published in several peer-reviewed scientific journals.

Gretchen Wustrack Lead, IDEO

Gretchen leads the Consumer Health and Wellness domain at IDEO. She has over 10 years of design and strategic consulting experience across a broad range of industries including retail, medical, consumer healthcare, wellness, entertainment and fashion for clients such as Kaiser, Department of Homeland Security, SuperValu, Samsung, HBO, Lilly, Gillette and Timberland.Gretchen takes a holistic approach to design. She focuseson solutions where product, service, environment and communications meet to create meaningful user experiences and robust businesses. Gretchen brings deep experience in design for adherence and behavior change to helping people and organizations meet their long-term needs by supporting sustained positive change through design. Gretchen holds a BS with Honors in Industrial Design from Art Center College of Design and a BA in Economics from Stanford University.

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