TV 2.0
Big New Opportunities, Big New Challenges
 Members RSVP   |  Guest Registration | Apply to present  |  Participating companies login | Home  |
DATE :  September 9th, 2009   ABSTRACT : 

Television is America's #1 leisure activity, with over $140 billion in advertising revenues and subscriber fees. Digital technology has brought hundreds of channels, high definition and DVRs (and ad skipping). But, in many ways TV viewing and advertising is the same as it was in the 1950's. Now, after billions of dollars and decades in development, "new TV" may really be rolling out - targeted ads, interactive TV, online and mobile video, "over the top" (Internet video on TVs), social networking and more. There are big opportunities and challenges, affecting companies in TV and video, as well as every firm that uses TV to market to consumers. This panel will feature leaders in TV 2.0 who will discuss the changes in how Americans consume video and how this is changing TV and the Internet.

VENUE :  KPMG - 500 E. Middlefield Rd. Mountain View, CA  
5:00 - 6:00pm Poster Session / Buffet Dinner / Networking
6:00 -7:00pm Company Presentations
7:00 - 7:15pm Break / Poster Session / Networking
7:15 - 7:30pm Introduction by Bill Neimeyer
7:30 - 8:30pm Panel Discussion: "TV 2.0: Big New Opportunities, Big New Challenges"
8:30 - 9:00pm Networking with the panelists
Bill Niemeyer, New Video Strategist & Tactician, Bill focuses on business topics for advanced video advertising on broadband, VOD, DVRs, interactive TV, mobile/portable and other new digital video platforms, plus related issues in technology, content and consumer behavior. He provides leading firms with consulting and research informed by his nine years in advanced TV/video. Bill previously served for four years as Chief of Analysis and Research for BlackArrow, provider of ad management technology for advanced TV and video, its investors are Comcast, Cisco, Intel, Mayfield Fund and Polaris Ventures. In 2003 he joined DiMA Group (the precursor to BlackArrow), considered a seminal consultancy in advanced TV advertising via their cross-industry ID!A and AdLab initiatives. He previously was an advanced TV consultant and an executive with interactive TV technology firm Spiderdance. Bill is a member of the Academy of Television Arts and Sciences. Bill is a regular speaker and panel member at industry events. He also writes the Niemeyer Review Newsletter, covering topics key to advanced advertising on digital video and television platforms - to subscribe visit
Bill Bradford, SVP, Chief Product Officer, Fox Digital Media Broadband Channels Group, is responsible for overseeing the Fox Broadcasting online and digital strategy. Before coming to Fox Entertainment, Mr. Bradford, served as Vice President, Product Management for Yahoo! Studios, where he drove the production of original content entertainment websites – combining the best of proven offline media formats with the best of Internet technology to produce a new type of integrated consumer experience. Throughout his tenure at Yahoo!, Mr. Bradford also served as Vice President of Cross-Media Products. In that role he was responsible for working across multiple business units to develop cross-platform Internet products. Prior to Yahoo!, Mr. Bradford was at America Online, serving in various consumer product leadership capacities including Shopping and Search. He also spent four years at Oracle Corporation as a consultant responsible for spearheading large-scale business systems implementations. Mr. Bradford started his professional career as an officer in the United States Army, serving as a Transportation Officer in Germany. After active duty, he served 7 1/2 years as a Captain in the U.S. Army Reserves. Mr. Bradford graduated with a B.S. in Economics from the United States Military Academy at West Point in 1993 and earned an M.S. in Operations Research from George Washington University in 1999.
Gary Lauder, Managing Partner, Lauder Partners LLC, a Silicon Valley-based venture capital firm investing primarily in information technologies. He has been a venture capitalist since 1985 investing in over 60 private companies. He is also Chairman of ActiveVideo Networks, a developer of interactive television technology for cable, IPTV and other forms of internet delivery. Other directorships: Promptu, Integra5 and ShotSpotter. Investments are primarily in television/IPTV technology and WWW arenas. In the 1980's, he worked at the venture firms of Aetna, Jacobs & Ramo Technology Ventures, as well as Wolfensohn Associates. He holds a BA in International Relations from the University of Pennsylvania; a BS in Economics from the Wharton School; and an MBA from the Stanford Graduate School of Business. He is the co-creator of the Aspen Institute's Socrates Society with Laura, his wife. He has had a working cable modem (usually) in his home since 1994. He is co-inventor of 9 patents, has spoken at over 70 industry forums, and, since 1992, has published several articles about the future of the cable industry...that he still stands by.
Alexander Marquez, Director Strategic Investments, Intel Capital, Intel Corporation, is currently responsible for Intel Capital’s investments and strategies related to Digital Media. Prior to joining Intel Capital, Alexander served as technical advisor to the senior vice president of Intel’s Interactive Media Services division where he advised on strategy and media investments. Alexander also served as controller for Intel’s Content Services division where he oversaw financial aspects of the division, including numerous investments in Europe, Japan, Asia, and Latin America. Alexander joined Intel Corporation in 1994 where he held various management roles prior to joining Intel Capital. Alexander holds a Bachelors of Science in Electrical Engineering from the University of Nevada, Las Vegas where he was the past Chairman of the Electrical and Computer Engineering Advisory Board and currently serves on the College of Engineering Advisory Board. He received his Masters in Business Administration from Purdue University. Alexander has managed or co-managed investments around the globe including Atom Entertainment (acquired by Viacom), Akella, BlackArrow, ChannelM, Gametrust (acquired by Real Networks), Envivio, Exent Technologies, K2 Network, Trymedia (acquired by Macrovision), The Generations Network (acquired by Spectrum Equity), SixApart, and Synacor. Alexander currently serves on the board of directors of BlackArrow, Envivio, K2 Network, SixApart and Synacor.
Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, is responsible for developing and marketing the Cisco Eos ™ software platform that helps media-content owners improve the content experience for consumers. In this role, he reports directly to Cisco’s Chairman and CEO John Chambers. Scheinman has been with Cisco since 1992 and previously led Corporate Development, overseeing the merger and acquisition, venture investment, strategic alliance, and technology incubation functions within Cisco. Under his leadership, Corporate Development helped define how the network can serve as an innovation platform in emerging markets such as India and China. The group also completed more than 40 acquisitions, including Linksys and Scientific Atlanta. These acquisitions, in addition to Cisco’s partnering and internal engineering efforts, have positioned the Cisco Media Solutions Group as a valuable partner to companies navigating the digital disruption of the media and entertainment industry. Scheinman has been a long-time champion for developing new, network-based distribution models for digital content. One example of Scheinman’s sponsorship is News@Cisco, an online portal launched in 2000 with multi-media information on Cisco’s opinion, strategy and news. To better serve the three million annual visitors to News@Cisco, Dan oversaw the development of technology that became the basis for Cisco’s Digital Media Management business unit (DMMBU) launched in 2006 as part of Cisco’s Emerging Technologies Group. Prior to assuming the role of Senior Vice President of Corporate Development in 2001, Scheinman was the general counsel at Cisco. He holds a doctor of jurisprudence degree from Duke University Law School and a political science degree from Brandeis University.
Anthony Wood, Chief Executive Officer, Roku, has been the CEO since the inception of Roku. Prior to Roku, Anthony invented the digital video recorder (DVR) and founded ReplayTV, where he served as President and CEO before the company's acquisition, and subsequent sale to DirecTV. Before ReplayTV, Anthony was Founder and CEO of iband, Inc., an Internet software company sold to Macromedia in 1996, whose code base became a central part of the original core code of Macromedia Dreamweaver. At Macromedia, Anthony was vice president of Internet Authoring. Earlier in his career, Anthony was Founder and CEO of SunRize Industries, a leading supplier of hardware and software tools for non-linear audio recording and editing. Anthony holds a bachelor's degree in electrical engineering from Texas A&M University.
 Members RSVP   |  Apply to present  |  Participating companies login  |  Apply to become a member  |