Entrepreneur Boot Camp
Build your Business in a Slow Growth Economy
September 9th
Time Title Description
8:30 Registration / Networking  
9:00 Participants Introduction
Each boot camp participant will make a brief introduction of his company.
9:30 Top 10 Start-Up Mistakes

Gary Swart

Gary Swart shares insights from 17 years of experience guiding small businesses for an educational and entertaining look at the top 10 mistakes made by early stage companies, how to recognize them within your own organization, and how to get yourself back on the path to success.
10:15 The Fundamentals of Monetization:
How to Acquire Users and Make Money

Rob Goldman

We will take a look at the top internet properties and examine what businesses models they use to make money.  We will then explore how to use those models for your own site.  We will explore what it takes to profitably acquire users and talk about some of the tricks you need to know to measure your success.
11:00 Break / Networking  
11:15 Customer Development for Startups

Professor Steve Blank

This talk is for a “startup” new venture, or an existing company entering a new market. Both must solve a common set of issues: Where is our market? Who are our customers? How do we build the right team? How do we scale sales? These issues are at the heart of the “Customer Development” process.
12:15 5 Biggest Strategic Marketing
Mistakes for Early Stage Companies

Suzan Briganti

The average angel or VC investor receives some 2,000 business plans a year, meets with about 100 companies, performs some due diligence on about 20 and funds 2-3. According to the Global Entrepreneurship Monitor, the number of new start-ups in the world is only slightly higher than those that shut down each year. Why are the success ratios so low? Because despite brilliant technology, most entrepreneurs make the same mistakes over and over again. Learn The Five Biggest Strategic Marketing Mistakes for Early Stage Companies and How to Avoid Them.
1:00 Lunch
2:00 How to Crack the Code on Reaching Silicon Valley Insiders?

Vijay Chattha

Join the founder of one of Silicon Valley's most successful PR firms as he explains the complexities of gaining mindshare among Silicon Valley influencers, investors and strategic partners. Vijay Chattha, Chief Talker of VSC will explain how his firm has helped some of the biggest companies in the world generate buzz in Silicon Valley and connect with important deal makers and influencers in the region.
2:30 So you want to do business in the US!

Scott Smith

Angel Investors and Venture Capitalists have many expectations of their portfolio companies, and making the right decisions as you get started and setting up shop properly will help give you credibility. Scott will explore the legal and practical requirements of doing business in Silicon Valley.
3:15 Design for Exit

Spencer Greene

With the public markets closed, M&A is the definition of success for many startups. Others may drive to cash-flow positive and even consider dividends. How should you think about strategy and business plan questions in this context?
3:45 Pitching to Silicon Valley VC's

Howard Hartenbaum

What are the top 10 mistakes an entrepreneur can make when going after venture capital? There are always new mistakes that can be made, but this list should serve as a good list to help you avoid many pitfalls.
4:30 Closing  
5:00 Reception Domain Hotel, 1085 East El Camino Real, Sunnyvale, click here for directions
Steve Blank | Lecturer, Technology Venture Formation | UC Berkeley, Mr. Blank is a retired serial entrepreneur with over 28 years of experience in high technology companies and general management as a founder and executive. He has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room in 1996. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games). Total score, two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits. Concurrently, Mr. Blank teaches at the Haas Business School at UC Berkeley and at the Columbia Business School. There he created the "Customer Development in High Tech Enterprise" course. He is the author of the course text "The Four Steps to the Epiphany" (http://www.cafepress.com/kandsranch). Steve is on the board of Macrovision (NASDAQ: MVSN), as well as two private companies; CafePress.com, an on-line marketplace and IMVU, a 3D IM social network. Steve is also on the board of Audubon National, is Chairman of California Audubon and was appointed by the governor to the California Coastal Commission.

Suzan Briganti | President and founder |Totem
, Suzan Briganti is the President and founder of Totem, a strategic marketing consultancy in Palo Alto, California. Raised in Silicon Valley drinking the innovation "Kool-Aid," Suzan spent 25 years in leadership positions on such clients as Bank of America, Procter & Gamble and Kellogg's, helping to create and build global blockbuster brands. She started Totem when she was on sabbatical and former clients "stalked her" at home. Today, Totem offers strategic counsel to clients facing defining opportunities, across B2C, B2B and non-profit sectors, from high tech to financial services, from packaged goods to social innovation. With impressive senior consultants from Cisco, Intel and Garage.com, Totem is increasingly helping early stage European companies entering the US market. Suzan is a frequent speaker and instructor on strategic marketing.
Vijay Chattha | Founder & Cheif Talker | VSC/AppLauncherPR, Vijay Chattha has led strategy and public relations efforts for over 35 mobile and gaming companies resulting in over $1B in exits and transactions. VSC's AppLaunchPR clients have experienced over 350 million downloads on and off deck since 2002. Most notably on the PR front, Vijay and VSC launched Admob (acquired by Google for $750m, largest mobile startup deal in the u.s.), Virtual Zippo Lighter (reaching more than 11,000,000 downloads to make it the most popular branded app of all time), Romplr, the iphone remix platform, and buzzd, the real-time social event/activity guide with currently over a half million users. Vijay has great speaking experience and is one the most respected executives in the industry, most recently speaking at both SXSW & CTIA: Mobile Web and Apps Forum. He is a great fit for any track on advertising, marketing and monetization strategies as well as social media and viral marketing strategies for mobile apps. Vijay's insights have been featured in the Wall Street Journal, San Francisco Examiner, OMMA and written pieces for TechCrunch and BusinessInsider. Vijay Chattha was named one of the young PR professionals of the year by PRWeek in 2006.
Spencer Greene | Vice President of Corporate Development | Juniper Networks, Spencer Greene joined Juniper Networks in 1999 through the acquisition of Layer Five Inc., an intellectual property development and licensing company he co-founded, and serves as Vice President of Corporate Development. In this role, he is responsible for Juniper Networks' mergers and acquisitions, equity investments, and creation of new strategic partnerships. Prior to this, Greene was Vice President of Product Management for Juniper Networks' IP core and edge router product lines. During his seven years with the company, Greene has also led a number of engineering development teams. Prior to Layer Five, Greene was in the semiconductor and personal computer industries, holding marketing and engineering positions. Greene also worked in Yokogawa Electric's research laboratories in Tokyo, Japan. Greene holds bachelor's degrees in Electrical Engineering and French from Rice University, as well as a master's degree in Electrical Engineering from Stanford University. He also holds numerous patents in the networking and graphics acceleration fields.
Rob Goldman | Founder & CEO | Threadsy, Rob Goldman is the creator and Founder of Threadsy, the worlds first integrated communication client that combines email, facebook, twitter and the broader social web into a very new and cool communications tool. Goldman also co-founded Geodelic, where he currently serves as a board member. He served as a board member at teracent, which was acquired by google in November 2009 . Prior to that they were pioneering a new generation of dynamic advertising. He currently serves as a board member at thisnext, a pioneering social shopping company, and finally at announce media which is a very successful vertical content network. Prior to Threadsy and Geodelic, Goldman held various executive positions at Shopping.com from 2001 through their IPO and subsequent acquisition by eBay, where he ran Shopping.com’s US business Unit from 2006 to 2007.

Howard Hartenbaum, General Partner, August Capital Howard joined August Capital in 2008. Prior to joining, he served as a General Partner at Draper Richards LP where he was the founding investor in Skype and a former member of the board of directors where his achievement resulted in his joining the Forbes Midas List of top venture capitalists. Before entering the venture capital field, Howard was at Hughes Electronics, where he was responsible for supporting business development, marketing and sales of satellite, information security and automotive technologies developed by HRL Laboratories. He also worked in engineering positions in ergonomics and user experience at Honda Motor Company and manufacturing at Teledyne Relays. Howard has worked overseas for a total of ten years in Luxembourg and Japan. He is a graduate of M.I.T. Howard Hartenbaum joined August Capital in 2008 and focuses on early stage technology investments. Current Investments: Livemocha, Pixazza and Swoopo. Previous investments: Skype (acquired by eBay ¬ EBAY), Photobucket (acquired by Fox Interactive Media ¬ NWS), Bebo (acquired by AOL ¬ TWX) and Netkraft (acquired by Adea Solutions)

Scott Smith | Partner | Hanson Bridgett, chairs the firm's Emerging Companies practice. His practice emphasizes corporate, tax and real estate law. Scott has significant experience counseling corporations, partnerships, limited liability companies and nonprofits in connection with all aspects of operations. He works with private and public companies on equity financings, debt transactions, securities matters, mergers and acquisitions and general business matters. Scott also represents emerging companies in connection with entity formation issues, licensing and other technology related matters. He works with venture capital firms in connection with fund formations and equity investments, as well as large institutional investors in connection with their investment activities. Scott regularly advises clients regarding federal and state tax matters and his work often involves a complex tax planning component. In addition to Scott's corporate and tax practice, he often works with real estate owners and developers in connection with partnership and joint venture structuring and tax planning, acquisitions, dispositions, financing and leasing.
Gary Swart | CEO | oDesk, Gary brings to oDesk a passion for helping small businesses succeed and more than 17 years of experience in the enterprise software market. Before oDesk, as the VP of Worldwide Sales for Intellibank, he was responsible for building the sales organization, but Gary's enthusiasm for small businesses was born during his tenure as a Business Unit Executive for IBM's Rational Software Product Group, where he led Small and Medium Business sales for the Americas. Gary came to Rational through its merger with Pure Software, where he held sales, management and leadership positions.Gary holds a Bachelor of Science degree in Business Administration from the University of Maryland.


Eventilo.com brings DIY to professional event management. With Eventilo.com event hosts can manage registrations, invites, badges, program, ticket sales, tracks and just about everything else over the internet.


Face IT2U offers organizations insights on brand use through innovative search solutions in order to increase customer trust & protect brand value. They offer tracking, tracing and reporting of brands (name & logo) in a complex unstructured digital world.


  Tam Tam manages For The Hack, a new kind of venture firm in Holland inspired on the success of Ycombinator in the USA. We are specialized in funding early stage startups through what is for many the hardest step, from idea to company.


YES!Delft is the Delft University incubator and is widely accepted as one of the most successful Dutch incubators. Successful start-ups are active in Cleantech, Design, Serious gaming, IT and Aviation.
Green Parking helps owners of parking spots to make money out of their unused parking spaces. It is an environment friendly concept that re-uses something that is not optimally used and helps reduce Co2 emission providing a possibility to make a parking reservation online and provide optimal routing.
Multimove webworks has been the full-service internet agency for creative and effective Internet marketing and Internet projects in the Netherlands for over 10 years. Multimove is strong in the realization and management of online activities that aim to attract an audience to a website and hold them.
Parkingware ANPR Systems is an OEM producer of vehicle detection systems and in particular specialist in the field of Automatic License Plate Recognition (ANPR) systems. Parkingware is market leader in the Benelux and has a growing influence in France, Spain and Germany . 
Webba is a fullservice internet and publicity agency in the north-east of the Netherlands. We are delivering multiple services, such as: Logo and branding design, web development, online media, marketing and e-commerce
YEAH! is a private organization that realizes and manages business incubators, supports starting entrepreneurs and is a consultancy agency in the area of entrepreneurship, business development and innovation.
YTEC Medical is an IT development company providing solutions for the health care sector. Areas of focus are medical imaging and nutrition (e.g., tube, parenteral). The company has experience in developing applications in environments with complex business rules, such as hospitals and health care centers.
Blue4Green B.V. manufactures disposable chips in combination with a handheld reader, the Labbook, for real time, on-site quantitative diagnosis for the livestock sector.
Kennispark Twente is one of the four leading Dutch innovation campuses where high-tech and knowledge intensive companies have access to everything they need to be successful, including access to angel investment networks, seed capital funds, talented employees and business development support programs.
Caase.com applies cloud computing in a practical way, together with businesses and their users. We advise our clients and bring their IT to the cloud, as a whole or partial. Caase.com is Google Enterprise business partner with 80 employees, four locations in the Netherlands. Our strength: from Classic to Cloud, we specialize in both. Products and services: projects, academy, professionals, managed services, consultancy, development.
Medimate offers a unique combination of disposable Lab-on-a-Chip microchips (“Lab Chips”) and a miniature diagnostic Multireader for real-time onsite quantitative diagnosis.

Next Scan Technology designs and markets laser scanner subsystems that speed up accurate laser processing by as much as a factor of 50 compared to galvo scan technologies presently on the market.
SolMateS is a high-tech spin-off company from the MESA+ Institute for Nanotechnology at the University Twente. They developed a unique process to deposit advanced materials such as the piezoelectric material PbZrTiOx (PZT) on Silicon which will allow for the next generation of electronics.
SMARTposition is a leading provider in the Netherlands of Location Based Services. The Location based services are provided in a broad range from GPS Track &Trace systems with dedicated GPS trackers, location positioning of GSM phones based on GSM cell towers to which the GSM is connected and GSM network data about density of telephones in trains and other public transport means.
Symphony 440 is an online multi-user platform that lets you build flexible workflow applications for structured data like, CRM, Project management and HR.  It is software as a service, built on the Google infrastructure.
UtrechtInc accelerates the development of innovative start ups to successful businesses. Incubatees are offered full service incubation services including office space, pre seed financing, a network of professional services and an acceleration program with coaching, training and monitoring.
VIDDIX is an interactive video platform focused on B2B communication. The interactive features of the platform allow companies to gather crucial information from viewers, which can be used in sales, marketing and PR or internal focused activities like e-learning or HRM.
Yocter, referring to itself as ‘Social Media Innovator’, develops online web solutions for companies that enable them to communicate more easily through different communication platforms: Both online (gadgets and social media platforms) as well as offline (print and SMS).