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Only a few years ago, the "ad supported" business model would evoke skepticism and cynicism from investors, pundits and ...
Now, online advertising has emerged as the predominant business model of web businesses. Sponsored links, Google Adsense, Adwords, Rich media - Online advertising is a $12 Billion business and we've barely scratch the surface. Video advertising and Mobile advertising represent another discontinuous leap in revenue potential. Online ads allow for more efficient targeting and measurement - which means more effective advertising: Happier advertisers and happier customers, and more money supporting better web products. So - what
lies ahead for customers, businesses and investors in online advertising? What's on the horizon and where are the pitfalls and opportunities?

March 11, 2008
5:00PM -9:00PM
KPMG, Mountain View
Schedule
5:00PM-6:00PM Poster Sessions/ Buffet Dinner/ Networking
6:00PM-7:00PM Startup Company Presentations / Q & A
7:00PM-7:30PM Poster Session/ Break
7:30PM-8:30PM Panel Discussion
  Title: The Future of Online Advertising
8:30PM-9:00PM Poster Session/ Networking
Moderator:
Emanuel Rosen
Author, "The Anatomy of Buzz..."
Emanuel Rosen is the author of “The Anatomy of Buzz: How to create word of mouth marketing.” Prior to writing this book, Rosen was VP Marketing at Niles Software in Berkeley, California where he was responsible for launching and marketing the company's flagship product, EndNote. He started his career in Israel as a copywriter at Ariely Advertising and Kesher-Barel, two of Israel’s leading advertising agencies. For his work in advertising, he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds a BA from the Open University of Israel and an MBA from the University of San Francisco. His book, The Anatomy of Buzz hit The Wall Street Journal’s business best-seller list and is now available in twelve languages. Rosen has presented his work in numerous forums around the world and is currently working on a new edition of his book.

Panelist:

Jennifer Reynolds
Director, Worldwide Advertising/Campaign Expression, Adobe

As director of worldwide advertising and campaign expression, Jennifer Reynolds is responsible for Adobe’s global advertising campaigns and their creative expression across all geographies and lines of business. Since joining Adobe in 2003, Reynolds has helped shape and evolve Adobe’s marketing strategies and image through building high-impact campaigns using the latest communication vehicles. Major campaigns under Reynolds have included the launches of flagship creative, business and enterprise products, all of which integrated new media such as blogs, interactive media and search with traditional print and e-mail. Prior to joining Adobe, Reynolds had more than 20 years of advertising and marketing experience, launching major brands and products in enterprise and consumer markets. Most recently, Reynolds served as director of worldwide advertising at Cisco Systems where she led branding and advertising initiatives for all the company’s products and services. Prior to Cisco, she served as the director of marketing and communications for Nokia and she has also held various positions during her eight-year tenure at Hewlett-Packard.
Panelist:
Brian Axe
Director of Product Management, AdSense, Google

 

Brian Axe, director of product management leads the AdSense for
content business at Google. Brian joined Google in late 2002 and
during his first few months, launched the AdSense business, an idea an engineer created with his 20% time to use search technology to place targeted ads on webpages. As evidenced by the ubiquity of "Ads by Google" on the web, AdSense reaches more users with relevant and useful ads than any other ad network world-wide. These ads, not only on web pages, but also in applications like Gmail support innovation and content creation within Google and across the web. Prior to joining Google, Brian founded Zaplet (now MetricStream), a Kleiner Perkins, Vinod Khosla start-up bringing email based applications to market. Brian led product management for GolfWeb (now the golf section of Sportsline), and previously held product positions at HP, and IBM. Brian holds a B.S. from UCLA and a M.S. from Stanford.

Panelist:

Jed Nahum
Business Integration Director, AdECN, Microsoft
  Mr. Nahum is Business Integration Director for AdECN. As the team leader responsible for business strategies for the AdECN exchange, Mr. Nahum oversees revenue and cost analysis and setting performance benchmarks for AdECN. Prior to the acquisition of AdECN by Microsoft in July 2007, Mr. Nahum was Director of Product Management for AdCenter, leading a team of product managers on search, contextual and other platform improvements of Microsoft's Online Ad Platform. Previously, Mr. Nahum served as Director of Search Engine Marketing at Smartbargains, Inc., where his duties included managing revenue performance, budget development, cost analysis and process control across all Pay Per Click Search Engines. Before that, he spent several years in product management and finance at Amazon.com. Mr. Nahum holds an MBA from the Wharton School of the University of Pennsylvania.
Panelist:
Amir Ashkenazi
Chief Executive Officer and Co-Founder, adap.tv.

 

Amir drives the overall strategy and manages operations for adap.tv. Most recently, Amir was Founder and Chief Technology Officer of Shopping.com (formerly DealTime.com), a leading online shopping service that helps consumers make informed purchasing decisions by comparing products, prices, and stores Web-wide. Amir launched and successfully led Shopping.com's technology and research efforts. Shopping.com completed an initial public offering in October 2004; the company was later acquired by eBay (NASDAQ: EBAY) in August 2005. Previously, Amir was Director of Research for CommTouch Software. He studied Computer Science and Economics at Tel Aviv University.
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