Guy Gecht is CEO of EFI , the world leader in customer-focused digital printing innovation. As CEO, Guy is focused on leading EFI to achieve greater growth in revenue and profitability. His key initiatives include increasing EFI's market penetration, diversifying the company's product offerings, and introducing new services that will drive demand for digital printing worldwide. Since joining the company in 1995, Guy has risen through the ranks at EFI, serving in a variety of management and engineering roles. Prior to being named EFI's CEO in January 2000, he served as President of the company. In this role, he spearheaded the launch of EFI's first suite of print workflow software, which leverages EFI's industry-leading color printing technology. Since becoming CEO, he has also guided EFI through many acquisitions, including the acquisition of VUTEk, the world leader in superwide digital inkjet printing. From January 1996 until July 1999, Guy led EFI's engineering efforts for the company's largest product line, culminating in his position as Vice President, General Manager of EFI's Fiery Servers Division. He led his team to dramatically expand the depth and breadth of EFI's server product line, with over 35 products launched in 1998 alone. Today's Fiery servers can process more than 4000 full color variable data pages per minute, making it the industry's fastest digital server. Before joining EFI, Guy was Director of Engineering at Interro Systems and held software management positions at ASP and Apple Israel. Between 1985 to 1990, he served as an officer in the Israeli Defense Forces (IDF), managing an engineering development team and later, was an Acting Manager of one of the IDF's high-tech divisions. Guy was a member of the Israeli National Bridge Team and as a young player placed second in Europe and fifth globally in the World Junior Bridge Championships. Guy holds a Bachelor of Science degree in mathematics and computer science from Ben Gurion University in Israel.